This is a guest post by Kate Croston. If you are interested to guest post in this blog, just head over to the Guest Post Guidelines.
A three day outage is nothing to laugh at. As the antiquated Blackberry already struggles in the mobile marketplace, competing with up and coming giants like iPhone and Android, three days of blackout conditions could very well spell the end.
But why did the Blackberry blackout start? One word: security. Blackberry’s parent company, Research in Motion, has one central secure data center, in a little town in England called Slough. Unfortunately, putting all their eggs in one basket did exactly what you’d think it would do- it failed. When the center went offline, Blackberry’s 70 million users were without email or texts for three days or more. The outage eventually spread over the pond to affect US and Canadian Blackberry users.
The fallout from this little faux pas has yet to be calculated. Since Blackberry users do not pay RIM directly, the company must rely on the generosity of carriers. Hopefully, they won’t all demand a three day refund at once.
RIM’s CEO Lazaridis and co-CEO Jim Balsillie said they had not made plans yet to reimburse customers, but they are turning their attention to the question.
“That is something we plan to come back to these customers on very soon. … Our priority right up until this moment (has been) making sure the system’s up and running,” Balsillie said. “We’re going to fully commit to win that trust back.”
Balsillie said carriers haven’t asked for reimbursement yet.
“This has not been about pointing fingers,” he said. “This has been about serving customers.”
Surprisingly, stocks have yet to be majorly impacted, dropping only 2.5 percent. Maybe Blackberry users are more loyal then we thought. Maybe investors just haven’t had sense beat into their heads yet. Whatever the case, the next few weeks should tell the tale.
About the author: Kate Croston is a freelance writer, holds a bachelors degree in Journalism and Mass Communication. She writes guest posts for different sites and loves contributing internet service related topics.